My favorite techno-babble marketing claim was made during the early 1980’s for the Palmer golf ball with an innovative steel center saying, “Our ball will go as far as you can hit it!” – golf OEMs do enjoy a little humor sometimes. With the golf club technology advances claimed by the OEMs during the last 20 years, we should all be hitting 400-yard drives and shooting 54’s by now.
#MIZUNO T ZOID DRIVER 1996 FREE#
And, there has been no “truth in advertising” referee for golf either, so the OEMs have been free to push the envelope of absurdity with unsubstantiated product claims, Marketing Misdirection and Hyperbole, Techno-Babble, and Outright BS. Marketing Hyperbole, Techno-Babble, Misdirection, and Outright BSĭespite the golfer’s insatiable desire to learn more about his equipment, until recently there has been no unbiased, objective, quantitative commentary on the technical merit of golf equipment. Let’s peel back the onion a little and see what has really been going on in contemporary golf equipment. What we truly seek from our golf should drive our equipment choices. It can be entirely about the score, or who won the bets, or the camaraderie, steadily improving, getting outdoors, or just the satisfaction of hitting a few good shots. We golfers want many different things from of our games (and our equipment). Is that really how you measure your round? Are those meaningful ways to evaluate new clubs? How then do you account for sound and feel and ball flight and spin on your scorecard?ĭoes the scorecard care? Should you care? “ Cool, but did you see the ball flight with my new cast irons on the 12th and the back-spin on my wedge on 16 – sucked it right back into the fringe – probably 4-stars!” “ Man, my new forged irons were great! I had six-iron to 13 – that grain structure felt great, and then an eight-iron on 18 for all the scats – sounded terrific and loved the new grip – 5 stars!”Īnd your best buddy across the table answers with, Imagine yourself in the grill with your golf buddies after the day’s play, drinks in hand reflecting upon your round.